CooKai Unveils AI Agent at ATC, Reshaping In-Car Interaction Paradigm

Koogeek Tech commanded the spotlight at the 4th Annual ATC Intelligent Cockpit and In-Cabin Technology Week 2025. During the connected car HMI summit, Huang Tianjian, General Manager of Shenzhen Koogeek Tech and Nanjing Koogeek Smart Screen divisions, delivered a keynote entitled, “Intention-Driven Interaction: The Future of the Smart Cockpit.” He unveiled Koogeek’s comprehensive AI agent platform ecosystem designed for the automotive sector, marking a paradigm shift from mere “command execution” to proactive “need fulfillment.” Through its “1+N” agent platform, Koogeek is redefining the HMI logic, transforming the smart cockpit into a “third living space” that understands and proactively serves the user.

A Revolution in HMI: From Physical Buttons to AI-Powered Perception

The evolution of HMI has always mirrored technological advances driving enhanced user experiences. Early on, physical buttons served as the primary interface, requiring drivers to navigate through menus to access functionalities. The rise of automotive intelligence brought touchscreens and multimodal input, offering improvements in visual clarity and ease of use. However, these methods were still “passive,” simply reacting to explicit user commands.

Koogeek aims to redefine this landscape with its concept of “zero-level interaction.” Huang Tianjian explained that modern cockpits need to understand context and interpret user needs. Rather than requiring the user to navigate through apps, the AI agent autonomously handles the entire process – from recognition to resource allocation and solution delivery.

This paradigm shift hinges on the Koogeek Super Agent’s ability to globally perceive and dynamically orchestrate tasks. Instead of simply responding to a command like “navigate to the airport”, upon hearing “I have a business trip today,” it can engage multiple agents to handle navigation, weather forecasts, luggage reminders, and even meeting summaries – all without requiring the user to switch apps or tap through menus.

Koogeek envisions the Super Agent not just as a “more obedient assistant”, but as a “more insightful concierge.” It moves beyond executing single tasks to understand long-term preferences and real-time contexts, delivering proactive, continuous, and intuitive services.

As consumers demand richer experiences from smart cockpits, Koogeek’s technological trajectory reveals a clear direction: future in-car interaction will transcend cold buttons and screens, evolving into a sensing, reasoning, and decision-making “third living space.”

The “1+N” Agent Platform: Reshaping the HMI Paradigm

This evolution from “tool” to “partner” is embodied in Koogeek’s “1+N” agent platform. At its core, the “1” – the Super Agent – boasts highly accurate semantic recognition, user memory, and contextual awareness, and performs global orchestration. This works much like an on-demand concierge, understanding requirements and coordinating services.

Working in concert are the “N” specialized agents, covering diverse scenarios. For entertainment, a simple voice command like “Play a family movie” triggers the system to recommend and seamlessly play relevant content on the smart display. Lifestyle services extend to news briefings, travel alerts, and even personalized food recommendations. In health management, the system can leverage vast databases to offer medication information, symptom self-checks, and smart triage, serving as an in-car health advisor. On the creative front, AI-powered painting and music composition features enable users to tap into their inspiration during journeys.

Huang Tianjian illustrated the “1+N” platform in action, showcasing that saying “Recommend a camping spot” can prompt the system to connect to the lifestyle agent and provide suitable suggestions instantly, without additional steps.

This is underpinned by Koogeek’s deep data pool of 200M+ activated devices, 7B+ daily interaction analyses, and 95M+ data assets, underpinning the powerful agent matrix. This allows Koogeek’s “1+N” platform to function as an intelligent system capable of sensing, reasoning, and decision-making to give automakers the ability to realize flexibility via full-stack integration or by selectively adding features, creating diverse opportunities to collaborate.

Koogeek believes the “1+N” agent platform is not just a solution, but a potential answer to the question of the smart cockpit’s future.

Empowering Smart Mobility, Building an Open Ecosystem

As a pioneer in the smart screen ecosystem, Koogeek has refined its agent technology and user scenario insights for years, proving its ability to perceive user needs and allocate resources effectively. Now, these capabilities are being systematically migrated to the automotive cockpit, extending the interaction logic and intelligent service capabilities of large screens within the vehicle to redefine HMI.

At the ATC automotive technology platform’s focused summit on HMI and smart cockpits, Koogeek addressed the intelligent demands from the 300 attending business representatives, which included OEM manufacturers and automotive ecosystem companies by introducing two partnership models: complete “1+N” agent platform integration to help automakers quickly build fully functional smart cockpit capabilities, or selective professional agent integration that flexibly bridges specific scenario gaps to foster an open ecosystem. This allows the “1+N” agent platform to adapt efficiently to different vehicle models and enables automakers differentiate their experience.

This philosophy is exemplified by the Bestune Pony smart screen, leveraging the Koogeek AI Agent Platform to enable seamless multi-scenario interaction within the car system. From entertainment to childcare and lifestyle services, multiple expert agents work together to optimize driving experiences and significantly improve customer satisfaction. It underscores the tangible value of the “1+N” platform in automotive applications.

Koogeek emphasizes that its goal is not to build a closed AI ecosystem, but rather to act as a technology enabler, collaborating with automakers and cockpit manufacturers to advance smart cockpit capabilities creating a more open, collaborative future for the entire sector.

“Koogeek is not only working on cockpit technology. It is revolutionizing the relationship between people and their vehicles,” announced a spokesperson from Koogeek at ATC’s Intelligent Cockpit Tech Week. As AI moves from the back end to the forefront, the cockpit is evolving from a data center into a ‘third living space’ to provide insight, understand context, and proactively anticipate human needs. Through the “1+N” agent platform, Koogeek is setting a new standard for the smart cockpit industry, shifting the human-vehicle relationship from single-directional instructions to a more collaborative synergy, transforming every journey into a smart experience co-created by humans and AI.