CNBC AI News, July 17th – A purported movie poster for “Pegasus 3” featuring Xiaomi CEO Lei Jun and the Xiaomi SU7 has been circulating online, sparking speculation about Lei’s potential silver screen debut.
The poster even featured what appeared to be Lei Jun’s signature under the lead actor billing.
However, when reached for comment, Xiaomi Group’s General Manager of Public Relations, Wang Hua, dismissed the poster as inauthentic. He clarified that the image used was actually taken last year when Lei Jun was learning how to drift.
The drifting video, showing Lei Jun in a racing suit skillfully maneuvering the SU7, was initially unveiled during Lei Jun’s fifth annual speech in 2024. The presentation showcased Lei’s commitment to understanding the nuances of automotive performance.
During a post-speech live stream, Lei Jun confirmed that he personally executed the drifts, stating that he had been practicing for roughly two years and had undergone over a dozen training sessions. This showcases a hands-on approach from the tech executive, demonstrating his intent to truly understand the automotive industry from the driver’s seat.
According to Lei, one of his initial goals when venturing into car manufacturing was to excel as a driver: “Could I become one of the best-driving CEOs among domestic automakers? Perhaps even try my hand at competitive racing?” His ambition reflects Xiaomi’s determination to not just be a player in the EV market, but a serious contender.
To that end, Lei Jun test-drove over 170 vehicles, compiled over 200,000 words of notes, obtained a racing license, and honed his drifting skills. This dedication underscores the depth of Xiaomi’s investment in understanding the automotive landscape and represents a unique approach from a tech company entering a traditionally hardware-driven industry.
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