Xiaomi SU7

Xiaomi enthusiasts await CEO Lei Jun’s annual address; however, the timing is uncertain. Redmi’s Wang Teng suggests Lei needs a break after a busy June. Lei’s annual speeches since 2020 have been highly anticipated, with last year’s focusing on the challenges of Xiaomi’s entry into the electric vehicle market. He attributed the success of the Xiaomi SU7 to collective courage.

A fake movie poster for “Pegasus 3” featuring Xiaomi CEO Lei Jun and the SU7 went viral, fueling speculation about his acting debut. The poster used an image from Lei Jun’s drifting practice while learning to drive the SU7. Xiaomi’s PR General Manager Wang Hua confirmed the poster was inauthentic. Lei Jun’s drifting skills, showcased in a video, are part of his commitment to understanding the automotive industry. He aims to be a top CEO driver.

Xiaomi CEO Lei Jun criticized competitors for using “intercepting rhetoric” to sway customers from the Xiaomi SU7, calling the practice disparaging and unnecessary. He believes competitors should focus on their own strengths. Lei also mentioned increasing production and suggested alternatives like the XPENG G7 or Li Auto i8 for impatient buyers.

Xiaomi executive Lu Weibing expressed confidence in the SU7 electric vehicle’s market position, citing strong demand and robust sales despite competition. He attributed production constraints to lengthy delivery times. Weibing dismissed concerns about the upcoming YU7 impacting SU7 sales and highlighted shared architecture benefits, emphasizing the SU7’s competitive advantages, with rivals lagging far behind in sales.

Chinese auto influencer Chen Zhen ignited social media controversy after sharing images of a custom Ferrari Purosangue, with netizens alleging veiled criticism of Xiaomi’s SU7 electric sedan. While Chen praised Xiaomi’s product value in follow-up comments, critics interpreted his post as contrasting Ferrari’s heritage with the tech giant’s automotive ambitions. The debate underscores rising tensions in China’s EV sector, where legacy luxury brands collide with tech disruptors. Analysts note influencers’ growing power to shape consumer narratives across industries, as Xiaomi’s “mass-market dream car” faces scrutiny over design and pricing in the $100 billion market.

Shenzhen EV owner repurchases Xiaomi SU7 after surviving a life-threatening 80-meter cliff plunge in his SU7 Pro, crediting the vehicle’s structural integrity for saving his family. Ordering a second unit through standard channels without preferential treatment, he emphasized confidence in Xiaomi’s safety engineering amid China’s ESG-focused EV market. The accident, which left only minor injuries despite severe damage, highlights consumer demand for proven crash performance and advanced safety systems, enhancing Xiaomi’s competitive edge against traditional and tech-driven automakers.