Shenzhen, May 17 – Just weeks after surviving a life-threatening accident in his newly purchased Xiaomi SU7 Pro, an enthusiastic EV owner has returned to show his enduring confidence in the brand by picking up a second model this time the base SU7 version.
“What truly impressed me was not just the driving experience, but the structural integrity that potentially saved my family’s lives,” the driver told CNBC in an exclusive interview while examining his brand-new vehicle. Despite multiple social media rumors suggesting preferential treatment, he clarified: “I ordered my second SU7 through standard channels by myself back in December. There were absolutely no discounts or VIP production considerations – just pure faith in Xiaomi’s safety engineering.”
The incident that rewrote this buyer’s brand loyalty occurred last December 11th during a family outing to Fuxi Mountain in Henan province. Approaching the mountain’s notorious hairpin turn, the SU7 Pro inexplicably failed to navigate the bend, plunging down an 80-meter cliff while rolling multiple times before being arrested by thick vegetation.
Miraculously, despite the vehicle’s mangled exterior, the all-electric sedan maintained full cabin integrity with functional door mechanisms – features that caught the attention of global automotive safety experts. The driver’s elderly parents sustained only fractured bones while two other passengers experienced minor abrasions. “The cabin’s survival cell architecture worked exactly as designed. What could have been a tragedy became just a very expensive maintenance trip,” he remarked with black humor.
This story underscores critical ESG considerations in China’s cutthroat EV market, where brands like Xiaomi are battling both traditional automakers and tech incumbents. The repeat purchase demonstrates the powerful play-by-play of effective safety marketing in an environment where Chinese consumers are increasingly prioritizing advanced driver assistance systems alongside headline-making crash performance.
“I made a business decision as much as a personal one,” the owner explained, alluding to his recently published technical analysis of the SU7’s safety systems – which included measured praise for Tesla’s similarly survivalist incident reports. His return purchase could become a case study in risk perception management if industry observers begin connecting such incident recoveries with Tencent-backed Xiaomi Auto’s rapid market penetration.
As the electric mobility revolution accelerates across China’s treacherous mountain roads, this particular cliffhanger might just become automotive folklore – the tale of the EV enthusiast who trusted his survival instincts enough to buy another.
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