Toll Brothers (NYSE: TOL), the preeminent luxury homebuilder in the U.S., has unveiled plans for its latest coastal community, Toll Brothers at Veranda Bay, in Flagler Beach, Florida. Slated to open in Q4 2025, the gated enclave will line the Intracoastal Waterway, with residences priced from the mid-$500,000s. Five architectural models will offer 3-5 bedrooms, 2-4 bathrooms, and garages accommodating 2-3 vehicles, blending upscale living with water-centric accessibility. Amenities include forthcoming marina docks, resort-grade pools, tennis and pickleball courts, and a fitness hub, positioning the community as a premium destination between Jacksonville and Orlando, each accessible within an hour.
Toll Brothers’ strategic community highlights include:
- Prime Intracoastal Waterway frontage with beach adjacency, capitalizing on Florida’s coastal equity surge
- Integrated watersports infrastructure, providing lifestyle-driven differentiators reflecting post-pandemic luxury market trends
- Triangulated geographic positioning between Northeast Florida’s growth corridors, appealing to affluent commuters and retirees
05/16/2025 – 10:00 AM
FLAGLER BEACH, Fla., May 16, 2025 (GLOBE NEWSWIRE) — Toll Brothers, the upscale residential construction leader, has begun development on Toll Brothers at Veranda Bay, a gated waterfront community in northeast Florida’s high-growth corridor. The 172 Stillwater Drive site, coupled with marina aspirations and proximity to Orlando and Jacksonville, underscores Toll Brothers’ focus on capturing demand from hybrid workers and snowbirds seeking lifestyle integration.
“This community represents a convergence of recreational opportunity and financial discipline,” explained Greg Netro, Toll Brothers’ Group President for North Florida. “By anchoring permanent luxury around transient travel patterns, we’re pricing access to equity appreciation within a macro shift toward work-optional living.”
Residences will build on Toll Brothers’ tradition of architectural customization via its Design Studio ecosystem, though current vertical construction plans prioritize pre-sale standardization to stabilize margins amid permitting backlogs. Transportation infrastructure improvements connecting Flagler Beach to Interstates 95 and 4 further strengthen the project’s appeal ahead of its late-2025 debut.
The development joins four other Toll Brothers’ active masterplans across Florida, a state contributing 13% of the company’s current $6.7 billion backlog, as noted in its Q2 investor disclosures.”
Detailed pricing and floorplan configurations can be accessed via Toll Brothers’ regional portfolio page at TollBrothers.com/FL. The project parallels Toll Brothers’ 2024 success at Balmoral Isles in Daytona, where 80% of residences sold above $850,000—reinforcing coastal Florida’s price resilience despite broader mortgage volatility.
Key Details Explored
What’s the starting price point for Veranda Bay’s single-family homes?
Entry-level residences begin just above the $500,000 mark. Higher-tier models with waterway exposure are expected to test local benchmarks near $1.3 million pre-inflation adjustments.
How does this project align with Toll Brothers’ development strategy?
The Florida-focused playbook leverages pre-recession land acquisitions while sidestepping urban density constraints. Veranda Bay expands Toll’s eastern seaboard offerings to complement ongoing land-assembler relationships in Tampa and the Palm Beaches.
What unique amenities anchor the development’s competitive positioning?
The planned marina and terraced promenades directly addressing Intracoasts shipping lanes distinguish it from off-water communities cluttering the $400–$800K entry-luxury segment.
Contact: Andrea Meck, Toll Brothers Senior PR Director | [email protected] | Tel +1.215.938.8169
Note: Toll Brothers stock ranks at 29.3x earnings per its latest YCharts analysis, with this project expected to bolster Q3 2026 guidance reports.
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