Florida

Santana Equestrian Private Financial (SEQP) plans a pilot program in Canal Point, Florida to cultivate açaí palms, aiming for the first US domestic production. SEQP will use its BioActivium™ organic soil technology to replicate Amazon growing conditions, addressing the challenge of fresh açaí’s perishability. Success could offer US consumers fresh “tree-to-bowl” açaí, reducing reliance on frozen imports. The early-stage initiative focuses on R&D, with no revenue projections. Potential benefits include sustainability and diversification, though success relies on replicating Amazon conditions.

JetBlue and Brightline have formed an intermodal alliance for streamlined travel in Florida. Customers can now book Brightline rail tickets directly on jetblue.com, creating combined itineraries. This integrated booking optimizes travel to and from cities like Miami, Fort Lauderdale, and Orlando with seamless air-rail transfers, offering convenience and enhanced customer recovery options during disruptions.

Toll Brothers (NYSE: TOL) announced plans for *Veranda Bay*, a luxury gated waterfront community in Flagler Beach, Florida. Opening Q4 2025, it features 172 residences priced from the mid-$500k, with five floor plans (3-5 bedrooms, 2-4 bathrooms, 2-3-car garages). Located along the Intracoastal Waterway, the development will include marina docks, resort-style pools, tennis/pickleball courts, and fitness facilities. Strategically positioned between Jacksonville and Orlando, it targets affluent commuters and retirees. The project aligns with Toll’s Florida-focused strategy, leveraging pre-recession land acquisitions and watersports amenities to differentiate itself as coastal demand surges, following similar success at Balmoral Isles in Daytona.