CNBC AI News, July 2nd —Xiaomi Chairman and CEO Lei Jun addressed a new competitive tactic employed by some automakers targeting the Xiaomi SU7, referring to it as “intercepting rhetoric” during an evening livestream.
Lei Jun stated that, “Some of our peers are specifically training their sales teams to intercept customers interested in the Xiaomi SU7.”
After careful review, he believes some of this competitive messaging is inaccurate, even disparaging and misleading, remarking that such tactics are “completely unnecessary.”
Lei Jun emphasized that each product has its own merits. He added, “If our competitors are confident, they should simply highlight their own strengths.”
Concurrently, Lei Jun mentioned that Xiaomi is prioritizing increased production capacity. In a move that also benefited other automotive players, he suggested that those impatient for the Xiaomi SU7 might consider the upcoming XPENG G7, the Li Auto i8, or the refreshed Tesla Model Y.
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