Brand Collaboration

Streamlabs launched its Sponsorships platform, offering streamers full control and payouts, with 100% of earnings going to creators during its initial phase. This platform simplifies brand collaborations, providing creators with guaranteed base pay, bonus potential, a dedicated dashboard, and transparent terms. It aims to democratize sponsorships by removing traditional barriers and providing brands with a direct way to engage with creators across various categories.

A renowned culinary influencer with over a million followers revealed earning just $70 per brand deal through his MCN, far below industry norms. Contract disputes highlighted exploitative practices: MCNs claimed ownership of his success, citing unmet video quotas and content misuse, while public backlash exposed their failed discrediting tactics. The feud underscores systemic tensions in creator-MCN relationships, emphasizing talent’s dominant role in brand equity and the need for fairer distribution models in the creator economy.