Streamlabs Unveils Sponsorship Platform, Giving Creators Full Control and Payouts
Streamlabs Sponsorships launch with 100% of earnings going directly to creators, ensuring more impact for brands
LAUSANNE, Switzerland & SAN JOSE, Calif. — Streamlabs, the livestreaming software platform under the umbrella of Logitech G, unveiled today the launch of Streamlabs Sponsorships, a groundbreaking platform aimed at revolutionizing how streamers monetize through brand collaborations. During its launch phase, the platform will waive all fees, ensuring that a full 100% of brand payouts go directly into the pockets of creators.
Streamlabs, the livestreaming software platform of Logitech G today announced the launch of Streamlabs Sponsorships, a new platform built to help streamers earn money through brand partnerships.
This strategic move underscores Streamlabs’ commitment to empowering creators, a core tenet of the company’s mission. By dismantling the traditional barriers to entry, the platform streamlines the process for streamers to secure sponsorships, while simultaneously equipping brands and companies with a more efficient and impactful way to collaborate with creators. Open to all Streamlabs users, regardless of their follower count or Twitch partner status, Streamlabs Sponsorships is democratizing the sponsorship landscape.
Available now in the Streamlabs Desktop App Store, the Sponsorships platform offers creators an attractive suite of benefits:
- Guaranteed base pay on all launch campaigns
- Full earnings from brand payouts.
- Potential bonus earnings through conversion actions.
- Transparent campaign terms.
- A dedicated dashboard to manage campaigns, schedule streams, and payments.
“Sponsorships have become a major revenue stream for many creators, but these opportunities have been limited to a select few,” noted Ashray Urs, Head of Streamlabs. “This platform changes that, leveling the playing field and putting creators in the driver’s seat.”
Unlike other sponsorship platforms that siphon off a percentage of creator earnings, Streamlabs Sponsorships is taking a different tack. The company will not deduct any platform fees from campaigns launched during the initial phase. This creator-first model is designed to optimize streamers’ earning potential.
From within the Sponsorships dashboard, creators can:
- Browse active campaigns
- Apply and be selected directly by brands
- Access campaign requirements, assets, and custom widgets
- Schedule and manage sponsored streams
- Track performance metrics
- Request payout upon meeting campaign goals
To ensure seamless and professional brand integrations, Streamlabs is providing its users with a range of widgets and pre-built scenes.
Starting this summer, expect campaigns from Logitech G and other partners across gaming, tech, and lifestyle categories, ensuring recurring revenue streams.
Streamers can access the new platform through the Streamlabs Desktop App Store. From there, they can apply instantly. Streamlabs Ultra members will benefit from exclusive early access to new campaigns.
For advertisers, Streamlabs Sponsorships offers a direct, scalable means of engaging with creators. By eliminating platform fees and intermediaries, brands can funnel a larger portion of their budget to what matters most: creator activations.
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