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Wahaha Sales Plunge After Kelly Zong Lawsuit, Distributors Fear Business Collapse: Some Consumers Boycott
Wahaha, a Chinese beverage giant, faces potential sales decline after news of a lawsuit against its Chairperson Zong Fuli emerged. E-commerce data reveals a drop in daily sales following the news. Concerns are growing among distributors. While some link the downturn to reputational damage, industry experts emphasize the importance of product quality and operational efficiency. Zong Fuli has previously advocated decoupling the brand from personal image. Wahaha’s long-term success hinges on adapting to intense competition and evolving consumer preferences.
