CNBC AI News – September—UU Paotui, a delivery service company, has publicly accused Taobao Flash Delivery of plagiarism, alleging that the latter’s newly released rider uniforms bear striking similarities to their own. The accusation was made in an open letter published on UU Paotui’s official social media account.
According to UU Paotui, their “Hurricane Series” rider uniform was originally launched in 2023, over two years prior; however, the company admits the design wasn’t aggressively marketed at the time.
Taobao Flash Delivery unveiled its new uniforms on August 25th. UU Paotui subsequently released a side-by-side comparison highlighting perceived similarities between the two designs.
A detailed breakdown provided by UU Paotui points to several overlapping design elements:
Color Scheme: Both uniforms prominently feature a black base accented with high-visibility orange, noting the colors’ nearly identical hues and their usage in similar proportions and functional placements (cuffs, side seams, reflective strips).
Design Architecture: UU Paotui claims a less than 5% deviation in structural design elements like the integrated slim fit, angled division lines, and reinforced shoulder stitching.
Functional Details: The company also highlights the consistent use of reflective strip zoning and breathable mesh on the cuffs, common features in practical rider apparel.
UU Paotui acknowledges that while the designs aren’t exact replicas, the extent of the similarities is considerable enough to warrant concern. The company suggests that these overlaps have led to public confusion and negatively impacted its brand image and corporate reputation.
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