Chen Rui

Chen Rui has stepped down as the legal representative and executive director of two Bilibili-affiliated entities, Shanghai Kuanyu Digital Technology Co., Ltd. and Huali Electric Technology (Shanghai) Co., Ltd. Huang Shengsheng will be taking over these roles. Chen Rui, who joined Bilibili as a user in 2010 and later became an angel investor and CEO, oversaw Bilibili’s NASDAQ and Hong Kong Stock Exchange listings. This leadership change raises questions about Bilibili’s future strategy in China’s competitive online entertainment market. Analysts are closely observing Huang Shengsheng’s actions.