Chen Rui Steps Down as Legal Representative of Bilibili, Known as “Uncle B” by Fans

CNBC AI News, August 18th – According to data from Qichacha, a Chinese corporate information provider, significant leadership changes have occurred within Bilibili’s affiliated entities. Chen Rui has stepped down as the legal representative and executive director of both Shanghai Kuanyu Digital Technology Co., Ltd. and Huali Electric Technology (Shanghai) Co., Ltd. Huang Shengsheng will be taking over these roles.

Currently, Shanghai Kuanyu Digital Technology Co. is wholly owned by Chen Rui. Huali Electric Technology is wholly owned by Hong Kong Huali Electric Co., Ltd.

Chen Rui’s history with Bilibili dates back to 2010, when he initially joined as a user. At that time, the platform, primarily focused on content aggregation, was relatively nascent, boasting a user base of fewer than 20,000.

He evolved into a dedicated user, reportedly visiting the site twice daily, becoming deeply familiar with the platform’s dynamics and user culture.

In 2011, Chen Rui became an angel investor in Bilibili, playing a pivotal role in its corporate structuring and serving as a business advisor.

March 2018 marked a significant milestone as Bilibili, representing China’s “Generation Z”, was listed on the NASDAQ. Chen Rui, alongside prominent Bilibili content creators (UP主), was present at the IPO bell-ringing ceremony.

The company further expanded its financial reach with a listing on the Hong Kong Stock Exchange in March 2021.

During his tenure, Chen Rui received multiple “Best CEO” awards. Under his leadership, Bilibili has emerged as a leading platform for youth culture and general knowledge content in China. The executive shuffle raises questions about the future strategic direction for the video giant amid increasing competition in China’s online entertainment sector. Analysts will be closely watching Huang Shengsheng’s next moves as Bilibili navigates shifting market dynamics and strives to maintain its dominance with Gen Z users.