Bilibili

  • Chen Rui Steps Down as Legal Representative of Bilibili, Known as “Uncle B” by Fans

    Chen Rui has stepped down as the legal representative and executive director of two Bilibili-affiliated entities, Shanghai Kuanyu Digital Technology Co., Ltd. and Huali Electric Technology (Shanghai) Co., Ltd. Huang Shengsheng will be taking over these roles. Chen Rui, who joined Bilibili as a user in 2010 and later became an angel investor and CEO, oversaw Bilibili’s NASDAQ and Hong Kong Stock Exchange listings. This leadership change raises questions about Bilibili’s future strategy in China’s competitive online entertainment market. Analysts are closely observing Huang Shengsheng’s actions.

    3 days ago
  • Sony Music’s New Bilibili MV Sparks Frenzy: A Return to High Views?

    Ella Rosa’s “Weapon” music video has garnered significant attention on Bilibili, nearing 700,000 views. The suggestive content has sparked online discussion, ironically interpreted by some viewers. This viral video marks a potential resurgence for Sony Music’s visibility on the platform, contrasting with engagement statistics of many of the label’s 231,000 uploads, though still dwarfed by Rick Astley’s 93.39 million views. Sony Music China represents the corporation’s Asian market.

    2025年8月9日
  • Bilibili Launches AI Dubbing: Automatically Generates English Voiceovers and Subtitles for Creators

    Bilibili (B Site) has launched an AI-powered “Original Voice Translation” feature, revolutionizing cross-lingual content accessibility. This technology recreates content creators’ unique vocal characteristics in translated audio, focusing on accuracy, voice replication, and lip-sync. Currently supporting Chinese and English, the platform plans expansion to nearly ten languages. This innovation aims to dismantle language barriers, benefiting both content creators and viewers by delivering a more seamless and culturally nuanced experience. Industry analysts consider this a benchmark in long-form video platform technology.

    2025年8月3日
  • Bilibili Creator Takes on Saitama’s Training Regimen for 1000 Days

    A Bilibili content creator, Tangzhu Lee, completed the “Saitama Workout” from *One-Punch Man* for 1,000 consecutive days, documenting his journey to nearly 800,000 subscribers. The workout consists of 100 push-ups, sit-ups, squats, and a 10km run daily. On the final day, Lee completed a 100km run followed by 1,000 repetitions of each exercise. The feat garnered attention from the manga’s original creators and significant online buzz, highlighting the influence of fandom and viral challenges.

    2025年7月21日
  • Bilibili Emerges as a Top Platform for “618” Sales, Sees 41% Rise in Advertising Revenue, Nearly 60% New Customer Entry

    Bilibili’s 2025 “618” shopping festival saw significant growth, with advertising revenue from product sales up 41% year-over-year. The platform leveraged content creators (UP hosts), “Open Loop” strategy, and AI-powered tools to drive sales, particularly in digital and home appliance categories, boosted by government subsidies. Increased creator engagement, strategic partnerships, and AI-driven advertising optimization contributed to the festival’s success, attracting more advertisers and driving impressive results for brands like Lenovo and Autofull.

    2025年6月19日
  • Bilibili Inc. Announces Class Z Ordinary Shares Offering Linked to Convertible Notes Hedging and Concurrent Share Repurchase

    Bilibili launched a $500M convertible note offering (expandable to $575M) with a Delta Offering strategy to hedge investor positions using borrowed shares, alongside a $100M share buyback. The proceeds will fund content expansion and user growth, leveraging convertible debt’s lower rates while delaying equity dilution. The share repurchase signals management confidence, while the Delta mechanism mitigates near-term stock pressure. Risks include potential 3-5% future shareholder dilution and increased leverage. The structured approach balances capital acquisition with market stability amidst China’s tightening tech fundraising regulations, targeting competition in Gen-Z-focused video platforms.

    2025年5月21日