Bilibili
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Bilibili Emerges as a Top Platform for “618” Sales, Sees 41% Rise in Advertising Revenue, Nearly 60% New Customer Entry
Bilibili’s 2025 “618” shopping festival saw significant growth, with advertising revenue from product sales up 41% year-over-year. The platform leveraged content creators (UP hosts), “Open Loop” strategy, and AI-powered tools to drive sales, particularly in digital and home appliance categories, boosted by government subsidies. Increased creator engagement, strategic partnerships, and AI-driven advertising optimization contributed to the festival’s success, attracting more advertisers and driving impressive results for brands like Lenovo and Autofull.
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Bilibili Inc. Announces Class Z Ordinary Shares Offering Linked to Convertible Notes Hedging and Concurrent Share Repurchase
Bilibili launched a $500M convertible note offering (expandable to $575M) with a Delta Offering strategy to hedge investor positions using borrowed shares, alongside a $100M share buyback. The proceeds will fund content expansion and user growth, leveraging convertible debt’s lower rates while delaying equity dilution. The share repurchase signals management confidence, while the Delta mechanism mitigates near-term stock pressure. Risks include potential 3-5% future shareholder dilution and increased leverage. The structured approach balances capital acquisition with market stability amidst China’s tightening tech fundraising regulations, targeting competition in Gen-Z-focused video platforms.
