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Sony Music China is generating buzz on Bilibili (China’s answer to YouTube) with the recent release of Ella Rosa’s music video for “Weapon.” The MV’s suggestive content has sparked a wave of online commentary.
As of press time, the video has amassed close to 700,000 views, signaling potentially significant engagement for the music label on the platform.
Some viewers are commenting with tongue-in-cheek observations, suggesting the MV promotes “persistence, discipline, and staying out of trouble” – an ironic interpretation given the video’s themes.
The viral nature of the video and the conversations surrounding it highlight a potential resurgence for Sony Music’s visibility on Bilibili; with observers noting it has achieved a reach unseen in quite some time on the platform.
Notably, Sony Music’s most-viewed video on Bilibili remains Rick Astley’s iconic “Never Gonna Give You Up”, raking in a staggering 93.39 million views – a testament to the enduring power of meme culture and classic hits.
However, with 231,000 video uploads to date, “Weapon”‘s burgeoning popularity comes as a welcome development to Sony Music, as many of the label’s videos have vastly different engagement statistics.
Sony Music Entertainment, a global music powerhouse, operates as a division of Sony Corporation, formerly known as Sony BMG Music Entertainment.
The company boasts a roster of world-renowned, top-tier artists.
In Western markets, its star-studded list includes legends like Michael Jackson, Westlife, Britney Spears, Beyoncé Knowles, Miley Cyrus, Usher, and Jennifer Lopez.
Across Asia, Sony Music represents influential singers such as Karen Mok, Cyndi Wang, Jolin Tsai, and Mika Nakashima.
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Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/6817.html
