Ella Rosa
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Sony Music’s New Bilibili MV Sparks Frenzy: A Return to High Views?
Ella Rosa’s “Weapon” music video has garnered significant attention on Bilibili, nearing 700,000 views. The suggestive content has sparked online discussion, ironically interpreted by some viewers. This viral video marks a potential resurgence for Sony Music’s visibility on the platform, contrasting with engagement statistics of many of the label’s 231,000 uploads, though still dwarfed by Rick Astley’s 93.39 million views. Sony Music China represents the corporation’s Asian market.
