Chief Marketing & Experience Officer

F&M Bank (FMAO) appointed Amy Cover as Chief Marketing & Experience Officer (CMXO), effective October 31, 2025. Cover, previously SVP | Chief Marketing Officer since 2009, will now oversee integrated brand engagement, encompassing customer and employee experience in addition to traditional marketing. Her role reflects a growing trend in finance to align brand perception with the overall customer and employee journey. Cover will focus on digital transformation, brand growth across Ohio, Indiana, and Michigan, and internal communications. This move aims to strengthen brand identity and drive customer loyalty.