F&M Bank Names Amy Cover Chief Marketing & Experience Officer

10/31/2025 – 10:30 AM

ARCHBOLD, Ohio – F&M Bank (Nasdaq: FMAO) announced today the appointment of Amy Cover to the newly expanded role of Chief Marketing & Experience Officer (CMXO), effective immediately. This strategic move signals the bank’s intensified focus on integrated brand engagement, encompassing not only traditional marketing functions but also the holistic customer and employee experience.

Cover, a veteran of F&M Bank since 2009, previously served as SVP | Chief Marketing Officer. Her track record includes spearheading digital transformation initiatives, developing award-winning marketing campaigns, and significantly contributing to the bank’s regional brand growth across Ohio, Indiana, and Michigan. In her elevated role, Cover will be responsible for aligning the bank’s brand narrative across every customer and employee touchpoint.

Lars Eller, President and CEO of F&M Bank, emphasized the importance of this appointment, stating, “Amy has been instrumental in shaping how F&M tells its story and engages with our communities. Her leadership and creativity have helped us bring our mission of nurturing lasting relationships to life. This expanded role reinforces our commitment to making our mission a reality for both our customers and our employees every day.”

The creation of the CMXO role highlights a growing trend in the financial services industry: a recognition that brand perception is inextricably linked to the overall customer and employee journey. By integrating marketing, customer experience (CX), and employee experience (EX) strategies under a single leadership umbrella, F&M Bank aims to create a more cohesive and resonant brand identity.

“I’m deeply honored to take on this role and continue advancing F&M’s mission,” said Amy Cover. “Our focus on creating positive experiences for both customer and employee is what makes us unique. Every interaction is an opportunity to nurture relationships and strengthen the communities we serve. I’m excited to keep building on that foundation.”

Analysts suggest that F&M’s move to prioritize integrated experience management could yield significant competitive advantages. In an increasingly crowded marketplace, a differentiated and consistently positive brand experience can be a key driver of customer loyalty and employee retention. Furthermore, a strong internal brand, where employees are aligned with the company’s values and mission, can translate into improved productivity and customer service.

F&M Bank’s commitment to digital transformation, coupled with its focus on CX and EX, positions it to capitalize on evolving consumer preferences and technological advancements in the banking sector. The bank’s ability to seamlessly integrate online and offline experiences, leverage data analytics to personalize customer interactions, and create a supportive and engaging work environment will be critical to its long-term success.

About F&M Bank

F&M Bank is a local independent community bank that has been serving its communities since 1897. F&M Bank provides commercial banking, retail banking and other financial services. Our locations are in Butler, Champaign, Fulton, Defiance, Hancock, Henry, Lucas, Shelby, Williams, and Wood counties in Ohio. In Northeast Indiana, we have offices located in Adams, Allen, DeKalb, Jay, Steuben and Wells counties. The Michigan footprint includes Oakland County, and we have Loan Production Offices Muncie, Indiana, and Perrysburg and Bryan, Ohio.

Safe Harbor Statement

Farmers & Merchants Bancorp, Inc. (“F&M”) wishes to take advantage of the Safe Harbor provisions included in the Private Securities Litigation Reform Act of 1995. Statements by F&M, including management’s expectations and comments, may not be based on historical facts and are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are typically identified by words such as “believe,” “expect,” “anticipate,” “intend,” “plan,” “seek,” “estimate,” “project,” “target,” “goal,” “will,” “would,” and similar expressions. Actual results could vary materially depending on risks and uncertainties inherent in general and local banking conditions, competitive factors specific to markets in which F&M and its subsidiaries operate, future interest rate levels, legislative and regulatory decisions, capital market conditions, deposit flows and pricing, liquidity and access to wholesale funding, interest rate and asset-liability management, credit quality (including commercial real estate exposures), collateral values, inflation and macroeconomic conditions, changes in laws and regulations (including capital and liquidity requirements and the implementation of “Basel III Endgame”), FDIC assessments, stress testing and supervisory expectations, cybersecurity and third-party/vendor risks, competition and technological change, geopolitical events, severe weather and natural disasters, agricultural sector conditions, the accuracy of CECL estimates and other accounting judgments, capital and dividend restrictions, and other risks described in F&M’s filings with the SEC. F&M undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. For more details, please refer to F&M’s SEC filing, including its most recent Annual Report on Form 10-K and quarterly reports on Form 10-Q. Such filings can be viewed at the SEC’s website, or through F&M’s website.