Employee Experience

F&M Bank (FMAO) appointed Amy Cover as Chief Marketing & Experience Officer (CMXO), effective October 31, 2025. Cover, previously SVP | Chief Marketing Officer since 2009, will now oversee integrated brand engagement, encompassing customer and employee experience in addition to traditional marketing. Her role reflects a growing trend in finance to align brand perception with the overall customer and employee journey. Cover will focus on digital transformation, brand growth across Ohio, Indiana, and Michigan, and internal communications. This move aims to strengthen brand identity and drive customer loyalty.

According to a 2025 ISG Provider Lens® report, Australian enterprises are reshaping digital workplaces by integrating generative AI, hybrid work, and ESG initiatives. This shift emphasizes AI-driven automation, employee experience analytics, and sustainability. Hybrid work models are maturing, with over 80% of enterprises embracing them. Experience management is key, with a move towards experience-level agreements. The report assesses 37 providers across six quadrants, identifying leaders like Capgemini and HCLTech.