Chinese auto industry

BYD’s Branding Head, Li Yunfei, emphasized the company’s focus on internal development and avoidance of direct attacks on competitors, drawing a parallel to the defensive martial art Wing Chun. He advocated for healthy competition in the vast Chinese and global auto markets, discouraging malicious disparagement. Li urged BYD enthusiasts (“Di-fans”) to positively promote Chinese brands and avoid unproductive online disputes. This philosophy, echoed by Chairman Wang Chuanfu, reflects BYD’s core corporate culture of fair play and constructive growth.