CNBC AI News, August 18th — BYD’s Head of Branding and Public Relations, Li Yunfei, released a video today outlining the company’s philosophy and vision, declaring, “Just Wing Chun can’t make a martial arts legend! Just BYD can’t make a great Chinese auto industry!”
Li emphasized BYD’s internal focus. “BYD and ‘Wing Chun’ share common values: focusing on defense, not initiating attacks. BYD is concentrating on its own development and never proactively targets competitors,” he stated, drawing a parallel between the martial art’s defensive principles and the company’s business strategy.
“The Chinese car market is vast, and the global auto market is even larger, with room for diverse blossomings,” Li added. “Healthy competition drives industry progress, while malicious disparagement damages the industry ecosystem.” This signals a commitment to fair play amid escalating competition in the electric vehicle (EV) sector.
Li extended an invitation to BYD enthusiasts, known as “Di-fans,” urging them to be positive advocates. “If you truly love BYD, our products, and our technology, let’s collectively propel the upward trajectory of Chinese brands,” he encouraged, framing customer loyalty as a patriotic contribution to the nation’s automotive ambitions.
“Let’s avoid getting caught up in meaningless online disputes, and protect yourselves in the process. The Chinese car market is vast, and the global auto market is even larger, with room for diverse blossomings and many ships sailing the sea,” Li continued, reinforcing the message of focusing on constructive growth rather than negative engagement.
Notably, at this year’s BYD shareholder meeting, Chairman Wang Chuanfu also stressed that refraining from disparaging peers is a core tenet of BYD’s corporate culture, underscoring that this isn’t just a PR message, but a deeply ingrained principle within the company.
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