Cold-chain logistics

China’s pre-prepared meal industry is booming, driven by lifestyle changes, advancements in technology, and a growing demand for convenient food options. Over 8,000 new ready-to-eat meal companies have registered this year, bringing the total to over 73,000. Experts emphasize the need for improved quality, flavor, and transparency, including clear labeling in restaurants, to ensure consumer trust and broader acceptance of pre-prepared meals.

A charitable buyer in Wenquan spent ¥3,000 on 325 lbs of cherries for farmer support, paying ~¥3,000 more for JD.com’s cold-chain delivery. Despite promises, the cherries arrived spoiled, with recipients citing rot and sourness. The woman blamed JD’s failed temperature control (only ice packs used, not 0-4°C refrigeration) and sought ¥10,000 compensation. JD refused, stating its value-protection policy covers only punctual delivery, not spoilage, highlighting e-commerce cold-chain reliability concerns. (Word count: 95)