July 25 – Fuelled by a faster pace of life and advancements in flash-freezing, cold chain logistics, and information networks, China’s pre-prepared meal industry is experiencing rapid growth, according to recent reports.
Data from Qichacha reveals the explosive expansion: so far this year, approximately 8,000 new companies specializing in ready-to-eat meals have been registered. This brings the total number of pre-prepared meal-related businesses in the country to over 73,000, indicating a significantly expanding market.
The boom is driven in part by a societal shift. With increasing specialization in the workforce, fewer young people possess extensive cooking skills. Even those with some culinary ability often stick to simple, everyday dishes, while lacking the expertise to prepare more elaborate or challenging meals. The diverse range of pre-prepared offerings fills this gap, creating substantial market potential.
Industry experts suggest that for pre-prepared meals to become a mainstay on holiday tables and gain widespread consumer trust, further refinement is needed. Companies must continually improve the quality and flavor profiles of their products. This ensures consumers have access to a broader array of delicious options that are both safe and healthy.
Moreover, greater transparency is crucial. Promoting clear labeling policies in the restaurant sector, indicating when pre-prepared ingredients are used, will empower consumers with the right to know and choose. By working together to ensure pre-prepared meals are developed and produced with complete transparency, the industry can further integrate into the daily lives of consumers.
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