Consumer Trends

China’s online retail market experienced robust growth in the first half of 2025, driven by pro-consumption policies and evolving consumer trends. Key drivers include government stimulus boosting electronics sales, demographic-specific needs (e.g., “new elderly,” Gen Z), and a dual focus on value and premium products. AI-driven innovation, personalized experiences, and the integration of online and offline commerce are reshaping the market. Immediate retail is aiding in the recovery of physical locations, with new entrants like JD’s food delivery gaining significant market share.