Consumer trust

Taobao Tmall launched its “Authentic Experience Score” system, moving beyond user ratings to objectively assess sellers on product quality, logistics, and service. Integrated into search, recommendations, and marketing, this score empowers consumers and rewards merchants with high performance. The system utilizes metrics like return rates, delivery times, and response times. This initiative aims to foster a more trustworthy e-commerce ecosystem by incentivizing genuine quality and service.

Fitness studio closures and pre-paid service scams erode consumer trust. The article highlights systemic fraud in the fitness industry and similar sectors. Government regulations and Meituan’s “Worry-Free Life” program aim to protect consumers through compensation, service guarantees, and AI-driven risk detection. Meituan’s initiative promotes standardization and online transformation in service retail, fostering a shift towards more ethical and sustainable business practices.

Shengjian Goat Milk Group’s president publicly denounced industry practices like price gouging and deceptive marketing, sparking consumer concern. To rebuild trust, the company launched a “pension fund” initiative, offering grants to consumers over 35. This move garnered positive online reactions and demonstrated the company’s commitment to ethical conduct, highlighted by a live-stream event on June 14th. Shengjian, a leading organic goat milk powder seller in China, aims to differentiate itself.

Gree Electric’s Chairwoman Dong Mingzhu criticized online marketing tactics that prioritize fleeting buzz over product quality, contrasting them with Gree’s commitment to genuine consumer trust. She emphasized the importance of in-house manufacturing to maintain quality control, rejecting OEM practices despite potential cost benefits. Gree’s strategy focuses on long-term sustainability through its dedication to producing all components, ensuring product reliability and customer satisfaction.