In a bold move to combat what it calls rampant price gouging, deceptive marketing, and even potential pension scams within the industry, the president of Shengjian Goat Milk Group has taken to social media with an unusually candid denunciation of current practices. The executive expressed deep concern that these issues are undermining the very foundation of the goat milk sector.
In a bid to regain consumer trust and demonstrate a commitment to ethical business conduct, the company announced the launch of a “Shengjian Goat Milk Pension Fund” initiative.
The president’s social media post decried the industry’s shortcomings, emphasizing the company’s commitment to preserving product quality and business ethics. The company made it clear it will not be associated with such unethical behavior.
As a clear act that shows its intent to set itself apart and to rebuild consumer confidence, Shengjian Goat Milk will hold a live-stream event on June 14th, offering 66 “pension” grants of 3,000 yuan each to consumers. This initiative is specifically aimed at rewarding those over the age of 35.
The announcement quickly sparked significant online engagement, with one user humorously quipping, “I’ve never wanted to fast-forward to 35 more in my life!” The sentiment of many users has been overwhelmingly positive, supporting the company’s direct approach.
Founded in 2016, Shengjian Goat Milk is currently based in the core dairy development zone of Horqin, Inner Mongolia, and has been the leading seller of organic goat milk powder in China for two consecutive years (2023-2024).
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