Counterpoint Research
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Apple to Outship Samsung in iPhones for First Time in 14 Years
Counterpoint Research predicts Apple will surpass Samsung as the top global smartphone vendor in 2025, a position Samsung has held for 14 years. Fueled by strong demand for the iPhone 17 series and a significant upgrade cycle, Apple is projected to ship 243 million units, capturing 19.4% of the market. Samsung faces increasing competition in lower-tier segments. Counterpoint forecasts Apple’s dominance will continue through 2029, driven by a thriving second-hand iPhone market, less severe trade tariffs, and future product expansions, including an entry-level iPhone and potential foldable devices.
