Creator Subscriptions
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Snap to Launch Creator Subscriptions to Diversify Revenue
Snap Inc. is launching “Creator Subscriptions,” a new feature allowing creators to offer exclusive content for recurring revenue from fans. This initiative aims to diversify Snap’s income beyond advertising, especially as user growth slows. Creators can set prices from $4.99 to $19.99 monthly, retaining about 60% of the revenue. The feature, initially for US creators on iOS, will expand to other countries, facing competition from platforms like Patreon and YouTube.
