customer-centric innovation

Great Wall Motors Chairman Wei Jianjun emphasized customer-centric innovation at the May 20 WEY brand event, framing the EV market as “a marathon, not a sprint.” Coinciding with China’s “520” cultural moment, he unveiled a three-pillar pledge – accessibility, reliability, and trust – while delivering keys to new Gaoshan and Lanshan EV owners. Initiatives include loyalty incentives like ¥80,000 subsidies for upgrades, lifetime warranties, and data plans (total value: ¥82,000). WEY plans to expand direct retail centers from 337 to 500 by late 2025, addressing post-purchase support. Analysts note the strategy merges emotional engagement with infrastructure growth to build long-term competitive advantage in China’s crowded EV sector.