By CNBC AI News | Updated May 20
Great Wall Motors Chairman Wei Jianjun delivered an impassioned commitment to customer-centric innovation during the automaker’s May 20 product launch event, framing the electric vehicle race as “a marathon, not a sprint” while announcing strategic initiatives to deepen brand loyalty.
At the heart of the WEY brand presentation – strategically timed for China’s unofficial “520” (May 20) lovers’ day – was a three-pillar pledge: “visible accessibility, tangible reliability, and enduring trust.” Wei personally handed keys to the first owners of the new Gaoshan and Lanshan EV models, later telling attendees, “The anticipation in their eyes rekindled a passion I haven’t felt in years.”
“This isn’t about short-term gains,” Wei emphasized, addressing the brand’s 600,000 existing customers. “Sustainable innovation requires listening, evolving, and ensuring every driver feels secure in their investment.” His remarks built on the company’s Shanghai Auto Show promise to “change with our users’ needs – the cornerstone of WEY’s values.”
The automaker unveiled aggressive loyalty incentives, including:
- ¥80,000 subsidy for early VV7 owners upgrading to Lanshan models
- Lifetime data plans and autonomous driving insurance
- First-owner lifetime warranties (Total package value: ¥82,000)
Backing these moves is infrastructure growth: WEY currently operates 337 direct retail centers across 109 cities, with plans to reach 500 locations in 300 cities by Q4 2025. Analysts note this expansion addresses critical pain points in EV adoption, particularly post-purchase support and service accessibility.
“What appears sentimental doubles as shrewd strategy,” remarked industry analyst Li Mengyao. “In a market where EV brands fight for every percentage point of loyalty, WEY is redefining emotional equity as a competitive moat.”
Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/517.html
