brand loyalty

Xiaomi CEO Lei Jun’s recent tweet asking about the first generation Xiaomi phone sparked a wave of nostalgia and reminiscence among users. The post, featuring the original device with its removable battery, triggered a digital forum of memories and testimonials. Users shared experiences highlighting the phone’s initial appeal, perceived superior functionality, and the brand loyalty it fostered across different user segments in China. The event underscores the lasting impact of Xiaomi’s early products and the power of social media in maintaining customer loyalty.

A Weibo hashtag “HarmonyOS Grand Hotel” is trending in China, spotlighting unique perks for Harmony Intelligent Mobility Alliance (HIMA) EV owners. Users are sharing photos of elaborate meals offered at HIMA authorized user centers. HIMA’s Weibo account encouraged car owners to “come home for a meal,” showcasing culinary offerings. These centers provide free charging, car washes, maintenance, and complimentary dining, enhancing the ownership experience. This strategy aims to build brand loyalty in China’s competitive EV market by transforming traditional service centers into comprehensive hubs.

Verint’s “State of Customer Experience 2025” report reveals AI adoption is crucial for businesses. Key findings include consumer preference for AI-driven solutions and digital channels and demand for quick issue resolution. Speed of service now outweighs empathy. A negative experience can greatly impact brand loyalty. Excellent CX drives repeat purchases and recommendations.

The Chinese tech company’s automotive arm launched a driving training program for SU7 owners to enhance driver skills and safety. The program, starting in Beijing, features modules on acceleration, braking, slalom courses, gymkhana, and skid control. The company will expand the free training to over ten cities, offering it to 10,000 owners, improving brand loyalty and road safety.

Great Wall Motors Chairman Wei Jianjun emphasized customer-centric innovation at the May 20 WEY brand event, framing the EV market as “a marathon, not a sprint.” Coinciding with China’s “520” cultural moment, he unveiled a three-pillar pledge – accessibility, reliability, and trust – while delivering keys to new Gaoshan and Lanshan EV owners. Initiatives include loyalty incentives like ¥80,000 subsidies for upgrades, lifetime warranties, and data plans (total value: ¥82,000). WEY plans to expand direct retail centers from 337 to 500 by late 2025, addressing post-purchase support. Analysts note the strategy merges emotional engagement with infrastructure growth to build long-term competitive advantage in China’s crowded EV sector.