CNBC AI News, July 18th – A Weibo hashtag, loosely translated as “HarmonyOS Grand Hotel,” has ignited social media in China, drawing attention to an unusual perk for electric vehicle owners.
Owners of vehicles operating under the Harmony Intelligent Mobility Alliance (HIMA) – Huawei’s automotive solutions brand – have reportedly been flocking to authorized user centers, leading some to jokingly dub them “HarmonyOS Grand Hotel.” Social media users have shared photos of elaborate meals and menus, further fueling the trend.
Adding to the buzz, Harmony Intelligent Mobility Alliance’s official Weibo account posted images of culinary offerings at its Shenzhen Bulong Road Super Experience Center, along with the caption, “Welcome all car owner friends back home for a meal! Anyone want to join me?”
This viral phenomenon highlights Harmony Intelligent Mobility Alliance’s recent innovative approach to automotive services, transforming its experience centers into comprehensive hubs offering a range of benefits for EV owners. It’s a clever strategy to build brand loyalty and differentiate within China’s competitive EV market.
These centers are no longer just traditional 4S stores focused on sales and repairs. Instead, they integrate free charging, car washes, maintenance, and complimentary dining. Customers can enjoy free buffet meals while their vehicles are being serviced or charged, and also have access to amenities like coffee machines, significantly enhancing the ownership experience.
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