Experience Centers

A Weibo hashtag “HarmonyOS Grand Hotel” is trending in China, spotlighting unique perks for Harmony Intelligent Mobility Alliance (HIMA) EV owners. Users are sharing photos of elaborate meals offered at HIMA authorized user centers. HIMA’s Weibo account encouraged car owners to “come home for a meal,” showcasing culinary offerings. These centers provide free charging, car washes, maintenance, and complimentary dining, enhancing the ownership experience. This strategy aims to build brand loyalty in China’s competitive EV market by transforming traditional service centers into comprehensive hubs.