dinosaurs

Changzhou is generating buzz by incorporating animatronic dinosaurs into its Jiangsu Super League soccer match promotion, attracting huge interest. The unique marketing strategy, dubbed the “dinosaur gambit,” led to a sold-out game with over 760,000 pre-sale ticket reservations. This follows a successful promotion offering free scenic site access to boost tourism, demonstrating Changzhou’s knack for innovative fan engagement and boosting its brand.