DJI

DJI and Insta360, leaders in drones and panoramic cameras respectively, are intensifying their competition by entering each other’s core markets. DJI, dominating the drone sector with 70% market share, is launching its first panoramic camera, challenging Insta360’s 67.2% leadership. In response, Insta360 is entering the drone market. With saturated niche markets and increasing demand for aerial footage, this competition is expected to drive innovation and benefit consumers with better products and prices.

DJI has secured a prime Shenzhen location for its global headquarters, winning the bidding for land in the super-headquarters zone for ¥2.287 billion. The facility, spanning 15,657.68 square meters, is slated to foster an intelligent aviation ecosystem and will exclusively house DJI and its affiliates for 30 years. The project is expected to generate substantial annual output and tax revenue, further solidifying DJI’s position in the global market.

DJI unveils the Mavic 4 Pro, featuring a groundbreaking 360-degree rotating gimbal, a 100MP Hasselblad camera, 51-minute battery life, and advanced obstacle avoidance. While launched globally at ¥13,888, the U.S. market faces exclusion due to escalating trade barriers, tariffs, and political scrutiny, including FCC restrictions and potential Senate legislation banning civilian sales. With tariffs inflating repair costs and distribution challenges, American consumers confront prolonged delays, while DJI navigates geopolitical tensions threatening its dominance in a market contributing ~30% of global drone revenue.