Douyin

Peking University’s math genius, Wei Dongyi (aka “Wei Shen”), has gained over 5 million followers on Douyin after a 4-second video. The account, confirmed by his cousin, will feature mathematical content. The platform anticipates his uploads, querying audience comprehension. Wei is known for his Olympiad gold medals, understated style, and significant contributions to mathematics, despite his modest budget and lifestyle.

Douyin’s “Treasure Store” initiative leverages cultural storytelling and digital tools to elevate niche merchants. Combining live streams, short videos, and AI-driven targeting, the program connects specialized sellers with tailored audiences, helping over 8,300 merchants grow during its debut campaign. Key strategies include content innovation (showcasing heritage craftsmanship), precision audience engagement, and traffic amplification, resulting in 620 million product views. Highlighting success stories like artisan Wang Jumei’s 275% sales surge for traditional clay sculptures and viral #CulturalGemsRedefined plush toys, the initiative demonstrates how authentic narratives and platform integration transform cultural resonance into scalable commerce.