EU Compliance
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ChatGPT Ads Hits $1 Billion Run Rate in Under 200 Days
OpenAI’s ChatGPT Ads has rapidly achieved $1 billion in annualized revenue, expanding self-service advertising to over 40 countries. The platform targets users during decision-making, integrating ads seamlessly into conversations. In Europe, ChatGPT is now designated a Very Large Online Search Engine under the DSA, facing intensified compliance oversight regarding systemic risks. Advertisers benefit from contextual targeting, evolving bidding, and measurement tools, with early successes reported in ROAS and new customer acquisition. Future plans include further market expansion and new ad formats.
