Fair Competition

Leading Chinese food delivery platforms, including Meituan, Ele.me, and JD.com, have signaled a potential end to subsidy wars by publicly committing to curb unfair competition and “zero-dollar” promotions. They pledged to regulate promotional activities, respect market dynamics, guarantee reasonable profits for merchants, and focus on healthy competition driven by quality and service. The platforms aim to build a sustainable ecosystem through technological empowerment and supply chain innovation instead of relying on aggressive subsidies.