Gartner

VTEX has been recognized as a Customers’ Choice in the 2025 Gartner Voice of the Customer for Digital Commerce report for the second consecutive year. With a 98% customer recommendation rate and an impressive overall score of 4.8 out of 5 stars based on 63 reviews, VTEX is the only digital commerce platform to achieve this distinction two years in a row. The report highlights customer satisfaction and the platform’s success for global enterprise brands.

Gartner research indicates that traditional personalized marketing is backfiring. A survey of 1,464 B2B buyers and consumers reveals 53% report negative experiences, leading to purchase regret and future hesitancy. Active personalization, which proactively addresses customer needs through interactive methods, emerges as a superior strategy. It boosts customer confidence and ROI significantly, allowing customers to own their journey and fostering deeper engagement. Gartner recommends actively addressing journey pitfalls, catalyzing emotional change, and embracing customer co-creation for enhanced marketing outcomes.