Guidewire

OP Financial Group’s OP Life Assurance Ltd is the first life insurer globally to implement Guidewire’s Jutro Digital Platform (JDP). This enhances their sales teams’ digital capabilities to capitalize on market growth and improve customer experience. Building on their existing Guidewire Cloud Platform deployment, JDP optimizes sales channels, facilitates new business, enhances partner engagement, and improves customer retention. This strategic move addresses the low life insurance penetration in Finland by offering accessible digital products, including critical illness coverage, via multiple channels, demonstrating a broader industry trend towards digital transformation.