IP adaptation

Kuaishou and China Literature are partnering to dominate the short-form drama market. The “Kuaiyue Plan,” backed by millions in investment and traffic, aims to attract creators and boost user consumption. With Kuaishou’s massive user base and the rapid growth of novel-based content, the partnership leverages China Literature’s IP library, streamlining content creation and monetization through tools, subsidies, and cross-platform distribution. This alliance targets premium IP development and establishes a blueprint for future integration in the evolving entertainment landscape.