iPhone 17

Verizon will launch the iPhone 17 lineup, including the iPhone Air, on September 19, 2025, with pre-orders starting September 12. Customers can get up to $1,100 off with trade-in and eligible unlimited plans. The lineup features four models with enhancements like Center Stage front camera and Ceramic Shield 2. Verizon’s plans start at $30 per line for four lines, offering a three-year price guarantee. Bundled offers include Apple Watch Series 11, iPads, and deals for business customers.

Apple has strategically adjusted iPhone pricing, increasing the iPhone 17 Pro’s starting price to $1,099 and introducing the iPhone 17 Air at $999. These changes address escalating input costs and tariff challenges, despite supply chain diversification. To offset the price increase, base iPhone 17 models now offer 256GB of storage. While the standard iPhone 17 and Pro Max prices remain stable, storage upgrades still boost revenue. Apple maintains consistent pricing for AirPods and Apple Watch, reinforcing brand value.

Apple stock reversed gains after unveiling the iPhone 17 series, including the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. The launch highlighted the iPhone Air, Apple’s thinnest device, with a throttled A19 Pro chip and eSIM-only support. Prices range from ¥5999 to a record ¥17999 for the top-tier iPhone 17 Pro Max. Pre-orders begin September 12th, sales on September 19th. Analysts are monitoring consumer reaction to the higher prices and eSIM reliance.

Apple is reportedly developing seven new processors for mobile, wearable, and wireless devices, signaling a major push towards technological independence as the 2025 product launch season nears. The A19 series chipsets