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China’s SAMR Warns Consumers About Potential Subsidized Product Fraud During 618 Shopping Festival
The State Administration for Market Regulation (SAMR) in China issued a compliance advisory for online retailers preparing for the “6.18” shopping event. The guidelines emphasize fair competition, consumer rights, and preventing unfair practices like data-driven price discrimination and fake reviews. Key areas include regulating promotional conduct, live-streaming marketing, advertising content, and consumer dispute resolution, targeting deceptive practices and ensuring product quality.
