live-streaming

Interactive group entertainment broadcasts are driving growth in live streaming, demanding higher broadcast quality. Hai Chuan Xing Chen, a leading entertainment guild, is upgrading its studio to meet these demands. By partnering with Canon’s “EOS Livestream” solution, they aim to enhance on-screen aesthetics, equipment stability, and color fidelity, creating premium, star-level live experiences. This move reflects a broader industry trend toward improved stage design and overall broadcast quality.

Team Broadcasts (“Tuan Bo”), a rising trend on Chinese live streaming platforms, involves multiple hosts, often female, sharing a single broadcast. This format allows hosts to leverage collective charisma, skills, and audience reach.

Group streaming is evolving into a structured industry, offering diverse career paths for professionals in operations, content creation, and performance. Streamers like Shadow, Nick, and Qiqi highlight the industry’s dedication to talent development and professional production. They’ve found purpose and creative freedom, supported by meticulous rehearsals and specialized teams. While challenges like demanding schedules exist, the increasing platform regulations and genuine fan engagement are attracting more talent, dispelling previous stereotypes of suggestive content.

快手电商在618购物节期间实现了显著增长，得益于其全域增长策略。平台“货架”模式GMV增长53%，搜索驱动GMV增长143%。直播带货持续发力，带动内容生态GMV增长29%。中小企业销售额增长30%，高价商品销售额也大幅提升。 快手电商通过促销、补贴等方式大力扶持商家，促进平台整体业绩增长。

The State Administration for Market Regulation (SAMR) in China issued a compliance advisory for online retailers preparing for the “6.18” shopping event. The guidelines emphasize fair competition, consumer rights, and preventing unfair practices like data-driven price discrimination and fake reviews. Key areas include regulating promotional conduct, live-streaming marketing, advertising content, and consumer dispute resolution, targeting deceptive practices and ensuring product quality.