Mai Lang

The refrigerator market is undergoing a consumer-driven transformation, moving from functionality to aesthetics. A leading brand achieved remarkable success with its “Mai Lang” refrigerator by embracing a “co-creation” approach. This model, featuring a warm color palette and slim design tailored to consumer preferences, quickly became the premium segment leader. The company continually incorporates feedback, with a new iteration promising extended freshness. This success validates the co-creation strategy as the future of the appliance industry.