Haier’s Mai Lang Refrigerator Wins Top Spot Again with Users During 618 Shopping Festival: Dominates 8K+ Market

The refrigerator market is undergoing a significant transformation this year, driven by a shift in consumer demand. Gone are the days of “brands dictate, consumers comply.” Today, it’s all about “consumers desire, brands deliver.” Modern homeowners are no longer content with mere functionality; they’re demanding appliances that seamlessly integrate into their living spaces, influencing all aspects of design from color palettes to the flawless flush of an integrated installation.

Leading the charge in this consumer-centric revolution is a long-standing industry leader – a brand consistently placing at the forefront of innovation. Their approach, dubbed “co-creation,” is resonating strongly. Evidence? During this year’s sales period, their model, the “Mai Lang” refrigerator, earned the number one spot in the premium segment, and has proven instrumental in catapulting them to the zenith of refrigerators.

The driving force behind this success is a keen understanding of evolving consumer preferences. As warm, inviting interior design styles, like cream and natural wood tones, gain popularity, the market’s predominantly cool-toned refrigerators often clash with home aesthetics. Recognizing this pain point, they launched the first warm-toned refrigerator – a bold move that has paid handsome dividends. That same model that broke the mold sold over 400,000 units in less than six months after its launch, and earned the top ranking in the premium segment. They listened to consumer feedback, adopting the highly-requested “sunrise wheat field” color palette for the exterior and interior design. They also chose the name “Mai Lang” (“wheat field”) from the consumer votes, thus delivering a sense of warmth and comfort to the product, as well as making the refrigerator the perfect fit for an integrated kitchen with its meticulous measurements. The unit offers a slim profile, leaving a mere 6mm allowance for the flawless, aligned installation homeowners desire.

This commitment to “co-creation” is ongoing. Leveraging real-world feedback, the appliance company continually adds new features, such as ice-making functionalities and smart visual cues. This July, the company is scheduled to launch a new iteration of the Mai Lang line, boasting magnetic control to provide consumers the ultimate in freshness, with a promise that fish will stay as fresh as right from the sea for sixty days!

The success of the “Mai Lang” demonstrates a powerful point: In an era of personalization, consumers willingly invest in products they help to shape. This triumph is not just about product innovation, but a validation of the company’s “co-creation” approach, establishing a new standard for the appliance industry’s future direction.