co-creation

Faraday Future (FFAI) will unveil its strategic “Dual-flywheel, Dual-bridge Eco Strategy” on August 16, 2025. Key updates include expanding into Massachusetts via a partnership with Bos Auto, securing a deposit agreement for 100 FX Super One units. Safety testing of the Super One is underway in Detroit for FMVSS certification. FF has launched a global co-creation campaign for the FX Super One and will showcase both the FF 91 and FX Super One at Monterey Car Week. The company acknowledges addressing VLE industrialization gaps.

Faraday Future introduced its FX brand and the FX Super One MPV at a private preview in Los Angeles. The event showcased groundbreaking innovations like the FF Super EAI F.A.C.E. System and FF EAI Embodied Intelligence AI Agent 6×4 Architecture. A global public launch is set for July 17 in Los Angeles, marking the start of pre-orders for this mass-market, AI-enabled electric vehicle.

The refrigerator market is undergoing a consumer-driven transformation, moving from functionality to aesthetics. A leading brand achieved remarkable success with its “Mai Lang” refrigerator by embracing a “co-creation” approach. This model, featuring a warm color palette and slim design tailored to consumer preferences, quickly became the premium segment leader. The company continually incorporates feedback, with a new iteration promising extended freshness. This success validates the co-creation strategy as the future of the appliance industry.