Faraday Future’s YT Jia Announces Major Strategy Upgrade on August 16: A Dual-Flywheel, Dual-Bridge Eco Strategy

Faraday Future (FFAI) will unveil its strategic “Dual-flywheel, Dual-bridge Eco Strategy” on August 16, 2025. Key updates include expanding into Massachusetts via a partnership with Bos Auto, securing a deposit agreement for 100 FX Super One units. Safety testing of the Super One is underway in Detroit for FMVSS certification. FF has launched a global co-creation campaign for the FX Super One and will showcase both the FF 91 and FX Super One at Monterey Car Week. The company acknowledges addressing VLE industrialization gaps.

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Faraday Future (NASDAQ: FFAI) is set to unveil a major strategic pivot, dubbed the Dual-flywheel, Dual-bridge Eco Strategy, on August 16, 2025, at Pebble Beach. Investors and industry watchers can tune into a live broadcast at 7:30 PM PT for details.

Key moves include expanding the FX co-creation ecosystem into Massachusetts. A partnership with Bos Auto, a major player in the Boston automotive scene, includes a binding deposit agreement for 100 FX Super One units. This signals FF’s intent to penetrate the lucrative New England market. Simultaneously, the company is pushing forward with safety testing of the Super One model at MGA Research in Detroit, crucial for securing FMVSS certification and gaining consumer trust.

Fueling the buzz, Faraday Future has launched a global co-creation campaign, “Design Its Face. Define Its Soul,” for the FX Super One, tapping into user-generated content and building brand engagement. Both the FF 91 and FX Super One will be showcased at the upcoming Monterey Car Week events, offering a glimpse into the company’s vision for the future of electric mobility.

Faraday Future (NASDAQ: FFAI) ha annunciato che presenterà il suo importante aggiornamento strategico, una Dual-flywheel, Dual-bridge Eco Strategy, il 16 agosto 2025 a Pebble Beach. La presentazione sarà trasmessa in diretta alle 19:30 PT.

Sviluppi chiave includono: l’espansione dell’Ecosistema di Co-Creation di FX nel Massachusetts tramite una partnership con Bos Auto, comprensiva di un accordo con caparra vincolante per 100 unità FX Super One. L’azienda sta inoltre procedendo con i test di sicurezza per il modello Super One presso MGA Research a Detroit per la certificazione FMVSS.

È stata lanciata la campagna globale di co-creazione “Design Its Face. Define Its Soul” per la FX Super One. Sia la FF 91 sia la FX Super One saranno esposte durante gli eventi della Monterey Car Week.

Faraday Future (NASDAQ: FFAI) anunció que dará a conocer su importante actualización estratégica, una Dual-flywheel, Dual-bridge Eco Strategy, el 16 de agosto de 2025 en Pebble Beach. La presentación se emitirá en directo a las 7:30 PM PT.

Entre los avances clave se incluye la expansión del Ecosistema de Co-Creation de FX a Massachusetts mediante una asociación con Bos Auto, que contempla un acuerdo con depósito vinculante para 100 unidades FX Super One. La compañía también avanza con los ensayos de seguridad del modelo Super One en MGA Research en Detroit para la certificación FMVSS.

Se lanzó la campaña global de co-creación “Design Its Face. Define Its Soul” para la FX Super One. Tanto la FF 91 como la FX Super One estarán presentes en los próximos eventos de la Monterey Car Week.

Faraday Future (NASDAQ: FFAI)는 듀얼 플라이휠, 듀얼 브리지 에코 전략(Dual-flywheel, Dual-bridge Eco Strategy)이라는 주요 전략 업데이트를 2025년 8월 16일 펩블비치에서 공개할 예정입니다. 발표는 태평양표준시(PT) 기준 오후 7시 30분에 생중계됩니다.

주요 내용으로는 Bos Auto와의 파트너십을 통해 매사추세츠로의 FX 코크리에이션 생태계 확장이 포함되며, FX Super One 100대에 대한 계약금 약정이 체결되었습니다. 또한 Super One 모델의 안전성 테스트를 FMVSS 인증을 위해 디트로이트의 MGA Research에서 진행하고 있습니다.

FX Super One를 위한 글로벌 코크리에이션 캠페인 “Design Its Face. Define Its Soul”을 시작했습니다. FF 91과 FX Super One은 곧 열리는 몬터레이 카 위크 행사에 함께 전시됩니다.

Faraday Future (NASDAQ: FFAI) a annoncé qu’il dévoilera sa principale mise à jour stratégique, une Dual-flywheel, Dual-bridge Eco Strategy, le 16 août 2025 à Pebble Beach. La présentation sera diffusée en direct à 19h30 PT.

Les développements clés comprennent : l’extension de l’écosystème de co-création FX au Massachusetts via un partenariat avec Bos Auto, incluant un accord de dépôt contraignant pour 100 unités FX Super One. La société progresse également dans les tests de sécurité du modèle Super One chez MGA Research à Détroit en vue de la certification FMVSS.

Une campagne mondiale de co-création “Design Its Face. Define Its Soul” a été lancée pour la FX Super One. Le FF 91 et la FX Super One seront présentés lors des prochains événements de la Monterey Car Week.

Faraday Future (NASDAQ: FFAI) gab bekannt, dass es am 16. August 2025 in Pebble Beach sein großes Strategie-Update mit einer Dual-flywheel, Dual-bridge Eco Strategy vorstellen wird. Die Präsentation wird live um 19:30 Uhr PT übertragen.

Wesentliche Entwicklungen umfassen: die Erweiterung des FX Co-Creation-Ökosystems nach Massachusetts durch eine Partnerschaft mit Bos Auto, inklusive einer verbindlichen Anzahlung für 100 FX Super One-Einheiten. Das Unternehmen führt außerdem Sicherheitstests für das Super One-Modell bei MGA Research in Detroit zur FMVSS-Zertifizierung durch.

Zur FX Super One wurde die globale Co-Creation-Kampagne “Design Its Face. Define Its Soul” gestartet. Sowohl der FF 91 als auch der FX Super One werden bei den kommenden Veranstaltungen der Monterey Car Week gezeigt.

Positive

  • Secured binding deposit agreement for 100 FX Super One units with major Boston dealer
  • Expanded sales model to Massachusetts market targeting high-net-worth customers
  • Progressing with FMVSS certification testing for North American market
  • Strong participation in global co-creation campaign for FX Super One

Negative

  • Company acknowledges gaps in VLE industrialization capabilities that need addressing
  • Bridge Strategy implementation still pending completion

08/10/2025 – 10:48 PM

LOS ANGELES – Faraday Future (FFAI) is gearing up to unveil its enhanced strategy, and CEO YT Jia wants you to tune in. The company will broadcast its August 16th unveiling of the “Dual-flywheel, Dual-bridge Eco Strategy” live from Pebble Beach at 7:30 PM PT. The event can be streamed via FF.com and the FF App, offering investors the chance to assess the company’s intended path to profitability and future growth.

This week’s update highlights key developments. In a bid to expand its market reach, FF has forged a strategic alliance with Bos Auto, a prominent Boston-area dealership. This partnership includes a binding deposit agreement for 100 units of the FX Super One, marking a significant step in penetrating the Northeastern U.S. market and tapping into its affluent customer base in technology, finance, education, and healthcare.

Simultaneously, Faraday Future emphasizes its commitment to safety, announcing progress in the FMVSS certification process. The FX Super One is undergoing rigorous crash testing at MGA Research in Detroit, a necessary hurdle for entering the North American market. The real-world performance of these tests remains a key indicator for potential investors.

Beyond engineering, Faraday Future is leaning into user-generated content with the “Design Its Face. Define Its Soul” campaign for the FX Super One. This initiative seeks to capitalize on community engagement by inviting customers to shape the future of the vehicle with their own designs, showcasing the potential for customization and brand loyalty.

However, the company acknowledges internal challenges. While praising the “strong industrialization capabilities” of its S Tier 1 suppliers, FF recognizes gaps in its own VLE (Vehicle Line Engineering) industrialization. Management has committed to swiftly addressing these deficiencies to ensure efficient production capabilities for both FF and FX vehicles, critical for the success of the Bridge Strategy.

Looking ahead, both the FF 91 and the FX Super One will be showcased at Monterey Car Week events. CEO Jia has framed this as a chance to demonstrate how “EAI EVs can use product power and co-creation power to reshape classics and define the future.” This event presents an opportunity for Faraday Future to showcase its technology and engage directly with potential customers on a prestigious stage.

Investors are encouraged to monitor the company’s progress closely as it navigates these strategic initiatives. Faraday Future aims to be more than just an automaker; it envisions an “EAI Avatar” experience that will revolutionize the industry.

About Faraday Future:

Faraday Future is a California-based global shared intelligent electric mobility ecosystem company. Founded in 2014, the Company’s mission is to disrupt the automotive industry by creating a user-centric, technology-first, and smart driving experience. Faraday Future’s flagship model, the FF 91, exemplifies its vision for luxury, innovation, and performance. The FX strategy aims to introduce mass production models equipped with state-of-the-art luxury technology similar to the FF 91, targeting a broader market with middle-to-low price range offerings. FF is committed to redefining mobility through AI innovation. Join us in shaping the future of intelligent transportation. For more information, please visit https://www.ff.com/us/.

FORWARD LOOKING STATEMENTS

This press release includes “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “plan to,” “can,” “will,” “should,” “future,” “potential,” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements, which include statements regarding the ability of 401(k) plans to invest in crypto currency, the Dual-flywheel, Dual-bridge Eco Strategy, Bos Auto, and Super One crash tests, are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements.

Important factors, among others, that may affect actual results or outcomes include, among others: possible legal challenges to the executive order allowing for 401(k) investments in crypto currencies; the Company’s ability to successfully execute on a new strategy; the number of Super One vehicles Bos Auto ultimately purchases, which could be as few as one; the ability of the Super One to successfully pass necessary crash tests; the Company’s ability to secure necessary agreements to license or produce FX vehicles in the U.S., the Middle East, or elsewhere, none of which have been secured; the Company’s ability to homologate FX vehicles for sale in the U.S., the Middle East, or elsewhere; the Company’s ability to secure the necessary funding to execute on its AI, EREV and Faraday X (FX) strategies, each of which will be substantial; the Company’s ability to secure necessary permits at its Hanford, CA production facility; the Company’s ability to secure regulatory approvals for the proposed Super One front grill; the potential impact of tariff policy; the Company’s ability to continue as a going concern and improve its liquidity and financial position; the Company’s ability to pay its outstanding obligations; the Company’s ability to remediate its material weaknesses in internal control over financial reporting and the risks related to the restatement of previously issued consolidated financial statements; the Company’s limited operating history and the significant barriers to growth it faces; the Company’s history of losses and expectation of continued losses; the success of the Company’s payroll expense reduction plan; the Company’s ability to execute on its plans to develop and market its vehicles and the timing of these development programs; the Company’s estimates of the size of the markets for its vehicles and cost to bring those vehicles to market; the rate and degree of market acceptance of the Company’s vehicles; the Company’s ability to cover future warranty claims; the success of other competing manufacturers; the performance and security of the Company’s vehicles; current and potential litigation involving the Company; the Company’s ability to receive funds from, satisfy the conditions precedent of and close on the various financings described elsewhere by the Company; the result of future financing efforts, the failure of any of which could result in the Company seeking protection under the Bankruptcy Code; the Company’s indebtedness; the Company’s ability to cover future warranty claims; the Company’s ability to use its “at-the-market” program; insurance coverage; general economic and market conditions impacting demand for the Company’s products; potential negative impacts of a reverse stock split; potential cost, headcount and salary reduction actions may not be sufficient or may not achieve their expected results; circumstances outside of the Company’s control, such as natural disasters, climate change, health epidemics and pandemics, terrorist attacks, and civil unrest; risks related to the Company’s operations in China; the success of the Company’s remedial measures taken in response to the Special Committee findings; the Company’s dependence on its suppliers and contract manufacturer; the Company’s ability to develop and protect its technologies; the Company’s ability to protect against cybersecurity risks; and the ability of the Company to attract and retain employees, any adverse developments in existing legal proceedings or the initiation of new legal proceedings, and volatility of the Company’s stock price. You should carefully consider the foregoing factors and the other risks and uncertainties described in the “Risk Factors” section of the Company’s Form 10-K filed with the SEC on March 31, 2025, and other documents filed by the Company from time to time with the SEC.

Faraday Future's YT Jia Announces Major Strategy Upgrade on August 16: A Dual-Flywheel, Dual-Bridge Eco Strategy

Faraday Future's YT Jia Announces Major Strategy Upgrade on August 16: A Dual-Flywheel, Dual-Bridge Eco Strategy

FAQ

When will Faraday Future (FFAI) announce its new Dual-flywheel strategy?

Faraday Future will announce its Dual-flywheel, Dual-bridge Eco Strategy on August 16, 2025 at 7:30 PM PT at Pebble Beach, with live broadcast available on FF.com and the FF App.

What is the new dealer agreement for Faraday Future’s FX Super One?

Faraday Future signed a binding deposit agreement with Bos Auto in Massachusetts for a non-binding preorder of 100 units of the FX Super One model.

Where is Faraday Future conducting safety tests for the Super One?

Faraday Future is conducting baseline crash tests and safety testing at MGA Research in Detroit, a leading automotive safety testing organization, for FMVSS certification in North America.

What events will Faraday Future attend with the FF 91 and FX Super One?

Faraday Future will showcase both the FF 91 and FX Super One at Monterey Car Week events, including the Fuel Run.

What is Faraday Future’s new co-creation campaign called?

Faraday Future launched a global co-creation campaign called ‘Design Its Face. Define Its Soul’ for the FX Super One model.

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