marketing automation
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Springbig and Meadow Launch Seamless Loyalty and POS Integration for High‑Performance Cannabis Retail
Springbig announced a strategic integration with Meadow, embedding real‑time loyalty, customer data, and marketing automation into Meadow’s cannabis POS checkout. The link synchronizes profiles and purchase history, enables instant loyalty‑point award and redemption at checkout, and triggers personalized SMS and in‑app messages based on live shopper behavior. The combined solution offers unified analytics, reduces data silos, and supports advanced use cases like AI‑driven demand forecasting. Springbig will demo the integration at MJBizCon 2025 (Booth C26507).
