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Springbig (SBIG) announced a strategic integration with Meadow that embeds real‑time loyalty, customer data and marketing automation directly into Meadow’s cannabis point‑of‑sale checkout.
The integration synchronizes customer profiles and purchase history, enables instant loyalty‑point award and redemption at checkout, and triggers personalized SMS and app messages based on live shopper behavior. Springbig will demonstrate the integration at MJBizCon 2025, Booth C26507.
BOCA RATON, Fla., Nov. 28, 2025 (GLOBE NEWSWIRE) – Springbig, the leading provider of loyalty, SMS and customer‑engagement technology for regulated industries, today unveiled a new strategic integration with Meadow, one of the most trusted cannabis point‑of‑sale and retail‑operations platforms. The partnership brings real‑time loyalty, data and marketing automation directly into the in‑store checkout experience, giving retailers a faster, smarter way to drive repeat visits and increase customer value.
A Unified Loyalty Experience at Checkout
The Springbig‑Meadow integration equips cannabis retailers with four core capabilities:
- Automatic synchronization of customer profiles and purchase history from Meadow into Springbig’s CRM engine.
- Instant award and redemption of loyalty points at the point of sale, eliminating the lag that traditionally hampers promotional effectiveness.
- Real‑time, behavior‑driven SMS and in‑app messages that engage shoppers while the purchase is in progress.
- Consolidated analytics that provide unified insights, helping operators improve retention rates and boost average order value.
“Meadow has built an exceptional platform for today’s cannabis retailers,” said Jaret Christopher, CEO of Springbig. “This integration enhances the way our shared clients operate, creating a seamless experience that makes loyalty more valuable, marketing more relevant, and day‑to‑day operations more efficient.”
Driving a More Connected Retail Ecosystem
Beyond the checkout, the partnership expands Springbig’s ecosystem of technology allies and underscores the company’s commitment to a data‑driven, end‑to‑end retail stack. By linking a POS system that already captures transaction‑level data with a loyalty platform that excels at omnichannel engagement, the combined solution reduces data silos, shortens decision cycles and opens the door for advanced use cases such as AI‑powered demand forecasting and dynamic pricing.
Industry analysts note that the cannabis sector, still navigating complex regulatory environments, has been slower to adopt integrated tech stacks than more mature retail verticals. “A unified POS‑loyalty architecture is a game‑changer,” said a senior analyst at a leading market‑research firm. “It not only streamlines compliance reporting but also provides retailers with the granular customer intelligence needed to compete with big‑box and e‑commerce players.”
Springbig will showcase the integration at MJBizCon 2025, Booth C26507, where the leadership team will demonstrate live use cases, discuss roadmap plans for AI‑driven personalization, and field questions from investors and industry partners.
About Springbig
Springbig (OTCQB: SBIG) is a leading provider of marketing solutions, customer‑loyalty programs and omnichannel communication technology for retailers and brands operating in regulated markets. Leveraging a robust suite of CRM and marketing‑automation tools, Springbig helps businesses increase customer retention, drive revenue growth and enhance engagement across SMS, email, mobile apps and in‑store experiences.
FAQ
What did Springbig (SBIG) announce on November 28, 2025 about the Meadow integration?
Springbig announced a strategic integration with Meadow that syncs customer profiles and enables instant loyalty award and redemption at checkout.
How does the Springbig‑Meadow integration affect in‑store checkout for SBIG clients?
The integration brings real‑time loyalty and purchase‑history syncing into checkout, allowing instant point redemptions and personalized marketing triggers.
Will Springbig demonstrate the Meadow integration at MJBizCon 2025?
Yes, Springbig will showcase the integration at MJBizCon 2025, Booth C26507.
What marketing capabilities does the SBIG and Meadow integration enable for cannabis retailers?
Retailers can trigger personalized SMS and app messages based on live shopper behavior and access unified retention insights.
Does the Meadow integration change how loyalty points are handled for Springbig (SBIG) clients?
Yes, it enables automatic syncing of loyalty data and instant award and redemption of loyalty points at the point of sale.
Which retailers benefit from the Springbig and Meadow partnership?
Cannabis retailers using Meadow POS and Springbig loyalty tools benefit from unified customer profiles, instant point redemptions and live marketing triggers.
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