Marketing Strategy
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Dong Mingzhu: Choosing Other Brands Over Gree is a Mistake; Our Refrigerators Keep Produce Fresh for 20 Days
Gree Electric’s Chairperson Dong Mingzhu asserted that consumers are “making a mistake” if they don’t use Gree appliances, emphasizing the energy efficiency and health benefits of their products. She specifically highlighted the refrigerators’ ability to keep produce fresh for 20 days, claiming substantial electricity bill savings. This direct marketing approach, though controversial, is a hallmark of Dong’s leadership and contributes to Gree’s brand recognition. She also addressed consumer perceptions regarding air conditioner airflow and health benefits.
