Marketing Strategy

Unusual Machines (UMAC) has appointed Nathaniel Kennedy as VP of Marketing to lead multi-brand strategy amid domestic production growth. Kennedy, reporting to EVP Stacy Wright, brings 25+ years of experience in e-commerce and digital transformation. He will oversee marketing for Rotor Riot, Fat Shark, and UMAC’s broader portfolio, focusing on defense and enterprise sectors. UMAC, a provider of NDAA-compliant drone components, aims to capitalize on the expanding U.S. drone market, valued at $17.5B and projected to reach $115B by 2032.

Gree Electric’s Chairperson Dong Mingzhu asserted that consumers are “making a mistake” if they don’t use Gree appliances, emphasizing the energy efficiency and health benefits of their products. She specifically highlighted the refrigerators’ ability to keep produce fresh for 20 days, claiming substantial electricity bill savings. This direct marketing approach, though controversial, is a hallmark of Dong’s leadership and contributes to Gree’s brand recognition. She also addressed consumer perceptions regarding air conditioner airflow and health benefits.